How to Fix Missing WooCommerce Alt Text in Product Images

If you’re running an eCommerce store with WordPress, there’s one hidden issue that could be silently hurting your SEO and accessibility: missing WooCommerce alt text on product images.

Every product image on your site is a chance to rank in Google Images, improve your product page relevance, and deliver a better experience to all users—including those using screen readers. But WooCommerce doesn’t automatically handle image alt tags, leaving most stores with hundreds of unoptimized visuals.

In this article, you’ll learn how to detect and fix missing alt tags in WooCommerce and how to automate the process using the Image Alt Text Manager plugin by WPSaad, which uses dynamic tag-based templates to apply alt and title attributes site-wide—without writing a single line of code.

Why WooCommerce Alt Text Is Critical for SEO

Google relies on alt attributes to understand the content of images. When you optimize WooCommerce alt text properly, you help search engines associate your images with the product page content—boosting product image SEO.

But it doesn’t stop there.

Alt text is also essential for accessibility. According to WCAG 2.1, all meaningful images must include alternative text so screen readers can describe them. Missing alt tags mean your WooCommerce store might not meet compliance standards, and it leaves a portion of your audience with a broken experience.

The Problem: WooCommerce Doesn’t Add Alt Tags Automatically

While WooCommerce makes it easy to upload product images, it doesn’t automatically generate or apply meaningful alt attributes. That means:

• Product gallery images often have no alt text
• Bulk-imported product images (via CSV) are usually missing metadata
• Inline images inside product descriptions are left unoptimized

Even when store owners do add alt text to featured images, it’s rarely consistent or scalable. As a result, missing image alt tags in WooCommerce become widespread.

How to Check for Missing Alt Tags in Your Store

Here are simple ways to confirm if your product images are missing alt text:

• Use the WAVE accessibility tool browser extension
• Right-click an image > Inspect in Chrome DevTools and check the <img> tag
• Use Screaming Frog SEO Spider and filter for image files missing alt attributes
• Run an audit using Ahrefs, SEMrush, or similar SEO tools

If your audit reveals many <img> tags without alt="" or with no attribute at all, you need a scalable solution—not manual editing.

The Solution: Automate WooCommerce Alt Text with Image Alt Text Manager

The Image Alt Text Manager plugin by WPSaad provides an efficient, scalable way to fix this issue.

Instead of writing alt text manually, the plugin lets you generate it using only dynamic tags that pull existing content from your WooCommerce product data.

✅ It supports:

• Product featured images
• Product gallery images
• Inline images in product descriptions

You define the template using dropdowns—no need to type custom text. The plugin then bulk-applies the alt and title text across all product images on your site.

Supported Tags for WooCommerce Alt Text

When configuring the plugin, you can choose from the following tag-based variables:

• {{product_title}} – Name of the WooCommerce product
• {{site_title}} – Your site’s name
• {{image_name}} – The actual image filename
• {{image_caption}} – Caption from the Media Library
• {{image_description}} – Description from the Media Library

All templates are tag-only (no manual text), ensuring consistent, content-driven alt attributes.

Example Template for WooCommerce Alt Text

Let’s say you select:

CopyEdit{{product_title}} – {{site_title}} 

For a product titled “Ergonomic Standing Desk” on a store named “Deskify,” the plugin automatically sets the alt attribute as:

nginxCopyEditErgonomic Standing Desk – Deskify 

This alt text now:

• Describes the image for search engines
• Matches the product’s content and title
• Meets accessibility guidelines
• Was generated automatically with no manual input

How to Set It Up (Step-by-Step)

1. Install and activate Image Alt Text Manager Pro.
2. Navigate to Alt Manager > Settings in your WordPress dashboard.
3. Choose WooCommerce Products as the post type.
4. Use the tag dropdowns to configure your alt and title templates.
5. Click Save Settings—the plugin immediately applies the changes.

All new and existing product images are now tagged with structured metadata, solving your missing WooCommerce alt text problem instantly.

Free vs. Pro: What You Need for WooCommerce

To apply these changes to WooCommerce Products, you’ll need the Pro version of the plugin.

Why This Approach Outperforms Manual Fixes

Many plugins require manual input, use generic text, or generate low-quality metadata. Image Alt Text Manager by WPSaad stands out because:

• It uses your actual product data via tags
• It applies metadata in bulk, instantly
• It uses only structured templates, keeping things consistent
• It’s lightweight and fast, with no performance impact

You fix every product’s missing alt tag in minutes—and future uploads are automatically covered.

Boost Accessibility and SEO at the Same Time

Alt text is a core element of both SEO and inclusive design. Automating WooCommerce alt text not only improves your rankings but also enhances your user experience—especially for visitors who rely on screen readers.

With this plugin, you ensure that every product image in your store is accessible and SEO-optimized by default.

Final Thoughts: Don’t Let Missing Alt Tags Hold Back Your WooCommerce Store

Optimizing your product images with structured alt text is no longer a “nice-to-have”—it’s essential. Whether you want better rankings in Google Images, more relevant product pages, or accessibility compliance, this is a crucial step.

Image Alt Text Manager Pro is the simplest, most scalable way to apply alt text to WooCommerce products using only dynamic, reliable tags.

Get started today:

🔹 Download the free plugin for basic use
🔹 Upgrade to Pro for full WooCommerce support